User Research 📇

We need to identify our target users, their needs/expectations, and better define our value proposition. We need to understand how our users understand science and how much of it they expect. We want to find the sweet spot between scientific credibility and user-friendliness.

Alongside the behavioral research, we need to test as soon as possible how people perceive and interpret our approach and goals. We also need to evaluate if the current hypothesis (image of one’s home) is going to make them change their mind or their behavior regarding climate change. With the help of a UI designer, we should put out wireframe (drawings of what the website could look like) to do the testing as soon as we have identified our users.