Behavioral Sciences 🧠
The project is based on research that has found that when people are given accurate depictions of how actions today affect outcomes tomorrow, they often change their behavior. However, as opposed to retirement savings, climate change awareness is difficult to translate into concrete actions. We would like someone to help supervise a summer intern who will look into the behavioral experimentation using our images.
Choice of expected emotional impact
We therefore need to define:
- Quantifiable behavior that we can measure or quantify and that we can target via our tool
- The emotions that are provoked by our images and whether these are constructive or destructive
- The attitude or opinion of the viewer with regards to the reality of climate change and whether it changed after using our tool